The unique feature of our Personal Care range is that it is developed with the knowledge of
a) Pharmacognosy (The knowledge concerned with medicinal drugs obtained from plants or other natural sources)
b) Pharmacology (The branch of medicine concerned with the uses, effects, and modes of action of drugs)
c) Cosmetology (Knowledge & study of application of beauty treatments in skin care, hair care & body care)
The rigours employed in conceptualising the product and running it through the process is as stringent as a pharmaceutical product. The objective of personal care product development is to make products which will improve the lifestyle of our customers and give them a sense of wellbeing.
We describe now the process of product conceptualisation and the build-up…..